V8s are loud in a way that doesn't survive a phone speaker. So you make the picture do it.
A hype cut for OnDeck. One job: grab someone in the first two seconds and refuse to give them back.
“Cut for the hero. Then cut it again for the phone.”
The hero ran fifty seconds. Then it was rebuilt twice — a thirty-second 16×9 for social and a vertical 1080×1350 for feeds. Rebuilt, not cropped: the vertical needed different shots to work, because a wide that sings in 16×9 is a horizon line in a portrait frame.
Same grade across all three, so wherever it turned up it still looked like the same film.
