V8s are loud in a way that doesn't survive a phone speaker. So you make the picture do it.
A hype cut for OnDeck. One job: grab someone in the first two seconds and refuse to give them back.
[JK: add the day — track, cars, the shots you chased.]
“Cut for the hero. Then cut it again for the phone.”
The hero ran fifty seconds. Then it was rebuilt twice — a thirty-second 16×9 for social and a vertical 1080×1350 for feeds. Rebuilt, not cropped: the vertical needed different shots to work, because a wide that sings in 16×9 is a horizon line in a portrait frame.
Same grade across all three, so wherever it turned up it still looked like the same film.
