Put a fast bowler's name on a tailor's label and you've made a promise. The films had to keep it.
Three pieces: an intro to set the collection up, a craft film following a garment through the fitting, and a longer story piece.
Tailoring rewards getting close. Hands, chalk, the sound of shears, cloth moving under a steam iron. It's all texture, and texture is what convinces someone a thing was made rather than manufactured.
“Everything worth filming here happened at arm's length.”
Shot warm, cut patient, left long enough to breathe.
